AGR Marketing Solutions Overview
Diverse Data Integration
AGR filters and cleanses over 120 Billion Data Points using proprietary data quality and hygiene services. Our data is fully compliant and:
- Comes from a Variety of Sources: On-line, Off-Line, Digital and Transaction
- Represents a Wide Range of Interests: Consumer Finance, Health Care & Insurance, Auto VIN & Insurance, Charitable, Political, Education, Retail, Plus…
- Contains Deep Consumer Insight: Demographic, Psychographic, Geo-Fencing, Omni-Channel Contacts, Internet Behavior, Loan/Insurance Applications, Auto VIN, Driver’s License, Device ID’s, Scores & Ranks and much more.
We complete a full rebuild of over 150 million fully compliant US consumer profiles each month by filtering the freshest data through stringent quality checks & innovative linking methodology.
Over 1/3 of the AGR Consumer Profiles are multi-source verified and “Hard to Find” in traditional credit or consumer sources.
We then apply advanced analytics to create measures, scores and ranks that enable better segmentation and audience targeting.
AGR understands that no matter how much we do, each marketer’s needs are different. Hence, we have a consultative and analytic approach to understanding a client’s specific needs and to build solutions that deliver the greatest client-focused value.
We also work closely with clients to identify data points that match their objectives, to verify that match, and to offer custom analytics that continuously optimize value.
We know that our solutions generally feed our clients’ monthly marketing processes and our performance impacts overall effectiveness. That is why a focus on service levels, speed and responsiveness is integral to our culture.
Finally, all clients have different technology and marketing execution platforms. So, we offer flexible options for licensing as well as various methods for data delivery.
We created INTELLI-LINK® to combat the Consumer Identity Crisis that faces today’s marketers. This crisis continues to evolve as identity attributes change more frequently, the Internet introduces new and diverse identity components, and consumers interact on-line with various degrees of anonymity on multiple devices – aka the Internet of Things (IoT). INTELLI-LINK® addresses these challenges with innovative interrogation and linking technology.
INTELLI-LINK® analyzes a consumer’s presence, frequency and recency across compliant data sources and channels. Understanding these intersections provides more reliable and deeper consumer insight for marketing plans – and – multi-source contact details enable consistent omni-channel cross media marketing.
Early results have exceeded expectations from individualized messaging for social media marketers to enhanced geo-fencing, reachability & media mix for Big Box Retail.
“We know that marketing is multi-faceted and we strive to deliver high value with low maintenance .
To that end, we adapt to your needs and our team works as an extension of your business.
We are on-call to proactively deliver as promised and to rapidly address opportunities.”
Stephen Harwick — Founder & CEO