Introduction: Determining the right consumer audience for your product is the first step in successful marketing. Getting them “engaged” so you can sell and convert them is just as, if not more, important.
AGR’s Marketing Databases and Identity Linking solutions work to get targets engaged with enhanced Onboarding, Identity Graphing, Geo-Fencing and Omnichannel outreach.
Don’t be overwhelmed with long timelines and over-the-top technology solutions. We can enhance audience insight and reach-ability quickly and cost effectively.
How we do it:
- Analyze client situation and objectives
- Design iterative identity linking strategy across AGR databases
- Run Test segments & analysis
- Apply Geo-Coding & Geo-Fencing (if applicable)
- Append appropriate Omni-channel contact data (address, phone(s), email(s), social media handle(s), device id’s, mobile ad id’s, etc.)
Success Story:
- Client lost 44% of audience due to bad postal addresses
- AGR used proprietary multi-sourced databases and iterative append and linking methodology to confidently recover 40% of the lost audience
- The result was 76% reach-ability vs. 56%
- The final ROMI (Return on Marketing Investment) was improved 20%
