The Gen-Z Millennials have become the largest living generation in the US, so it is important to engage them now for lifetime loyalty and purchasing power. However, Millennials are not the homogeneous look-a-likes & think-a-likes that they are perceived to be. In fact, they may be more diverse than any previous generation by every measure: life stage (students to young adults), ethnicity, politics, economics, interests, attitudes – etc. To further the marketers challenge, Millennials make purchasing decisions differently and more visually than prior generations – often influenced by something as simple as a friends Instagram post.
Millennial-INSIGHT addresses these challenges by starting with 100% complete date of birth, including Month, Day and Year, giving the first level of transparency into the Millennial Audience. When combined with INTELLI-LINK® and AGR’s “coming soon” Multi-Variate Millennial Profiles, marketers can see-through Millennial generalities with intelligence about on-line behavior, home ownership, automotive preferences and political tendencies. Then, they can deliver more precise offers to each unique Millennial.