Putting good data to good use

Simply having data isn’t enough. You must clean it up and know more about it so you can get more out of it. And once you know your customer base and segments inside and out, you can grow your list by finding more ideal prospects. That’s where AGR helps you improve the data you do have, grow your database, and figure out what to do with it.

How AGR compiles and processes email data

AGR has 4,100 Web site affiliates for data sourcing including travel, home and garden, lifestyle interests, health and fitness, weight loss and dozens of other verticals. These valuable sources provide permission-based email addresses we use for third-party unsolicited email marketing.

Yet data sourcing is just the beginning. AGR has a rigorous and extreme set of postal hygiene and email validation processes that each record is sent through. After that processing, the email data is ready to be used by AGR’s clients as part of our closed-loop solutions.

You have your own database and can work that, but can get you more data, data you can integrate with what you’re already doing? Finding new data and integrating it with your existing database can be a stumbling block. AGR can handle your existing data and provide new data.

What’s the next step in closing the marketing loop? Read about our analytic capabilities.